How to use Snapchat for your health organization


Welcome back! We are going to now going to take a few steps back, and rewind to another social media app you can use for your health organization. This week we are going to learn about Snapchat – a very popular app that people may not even realize could be used for health organization benefits. Snapchat is a very popular app that is mostly used by the younger generation, people like to share what they are doing, eating, videos with friends, etc. so why can’t your health organization do the same?

But why should my health organization have a snapchat?

That is a great question! There are actually several reasons why your health organization should have a snapchat.

  • It is important to stay up to date with all of the social media trends. People may also have favorite social media apps – so make sure to use as many as you can to reach several different audiences.
  • Not many organizations use Snapchat, so you will stand out.
  • You can show the “behind the scenes” on your Snapchat story. You can post events, videos, pictures, lectures, etc. Plus – people can watch them as many times as they want!
  • Promotions. You can promote events going on by posting live videos/pictures telling people to come out and support your organization.
  • Engage with your audience by having them send snapchats back!
  • Demonstrate how your company does things.
  • Make sure to post – but not too much. People will definitely be interested in what you have to say, but if you update your story too much they may be annoyed and just pass through your story.USE2

What exactly is all of this lingo?

  1. Snap(s) a picture message sent to another user
  2. Snapchatted, -ing – to send a text message over Snapchat
  3. Videosnap – a video message sent to another user
  4. Snapback – a reply to a user
  5. Snapchat Story – where you can upload pictures/videos for ALL of your Snapchat friends to see


Still need convincing? Snapchat is one of the fastest growing apps. It is estimated that there about 200 million monthly users – so think about all the people you could reach out to! On another note, over 400 million snapchats are sent a day, shouldn’t your health organization want to be apart of this? Now that you know the basics get snapping!

How to use Snapchat for your health organization

Is Social Media taking over?


Whether we like to admit it or not, social media tends to take over our everyday lives. Although we have been learning about the many great things social media can do for us and our health organizations, it’s time we take a step back. Social media affects our lives may more than we may realize, let’s take a look on how.

Before we start immediately looking at the negatives, let’s have a refresher of some of the positives.

  • Social media connects us
  • Great networking tool
  • Getting feedback from your audience
  • Being able to promote your health organization easier


Now, I am not saying that social media negatively affects everyone, or that it is bad for the most part, but it is time to look at some of the truthfully negative effects.

  1. Addiction. How often do you check your phone? Even if you know you won’t have any notifications? People may not realize it but it is so easy to be addicted to our smart phones and social media apps. Usually, people want to be current on what is going on and have a fear of missing out. Keeping our faces in our phones can keep us from missing what is going on in the world around us.
  2. Cyber bullying. One of the most negative things that could be associated with social media is the fact that cyber bullying happens. People are more likely to be rude and say unkind things behind the screen of a computer or iPhone. It has been said that 95% of teenage social media users have witnessed cyber bullying.
  3. Comparing. People will tend to compare their lives to their peers on social media. People need to realize people put the best version of themselves online – they aren’t going to share their hard times or unflattering pictures. People may feel the need to “fit in” or have different perceptions of what is going on. This could lead to unhealthy behaviors, and people indulging in many unsafe activities.
  4. Unhealthy behaviors. If you compare yourself and spend too much time on social media it could lead to some unhealthy behavior. For example, if you spend all this time on social media looking at photo shopped pictures and unrealistic standards, it could lead to eating disorders. It can put pressure on people to look a certain way, even if the standards are not attainable.

soc med dating

Things aren’t always what they seem

People, myself included, sometimes get too caught up in what we are supposed to be wearing, the latest trends, who is doing what, and what so-and-so is doing. Everyone must take a step back and remember, people put out what they want to portray and not everything is what it seems. For example, a famous blogger, Essena O’Neill, seemed to have had it all, a life that probably many girls her age wanted. Recently, Essena revealed the behind the scenes of what really goes on behind her social media which shocked everyone. As a common theme, we must remember not to compare ourselves.


So now what?

We have learned the many benefits from social media for weeks now from these blog posts, so now what? It is obvious that there are many pros and many cons of social media. It really is a great thing, but we must remember to use it right. Remember to engage in the everyday world, use social media wisely, and to not take it too seriously. If you follow these rules you will live a happier life and your health organization pages can really benefit.


Is Social Media taking over?

Let’s Get Ethical


Ethics, the basis which tells us what is “good” and what is “bad.” It is important to practice the use of ethics in not only our everyday interactions with people, but also for health organizations using social media.

Creating your Image

You always want to be sure to present yourself in the best light possible, no matter what the situation is. This is a very important thing to remember when using social media. Not everyone who visits your social media page will know you personally, so you want to come off as professional, caring, and hardworking.

DO NOT post pictures of partying, alcohol, inappropriate language, and try to stay away from controversial topics.

Once you post something to the internet it is there forever, so be careful about what you post.

Here are some more helpful tips for your healthcare organization:

  1. Always make sure you read what you repost. Whether you are retweeting something or sharing it on Facebook make sure you double check – even triple check – what you are sharing. Make sure it contains nothing offensive, the information is correct, and it is relevant.
  2. Make sure information you share is from a reliable source. You want your healthcare organization to be a credible source – but to do that you must first obtain correct information, from people you know are experts in the field.
  3. Know where to draw the line when it comes to a innocent joke to something offensive. Plus, people are coming to your social media page for information, not how the party was that you were at last weekend.
  4. Try to post positive things instead of negative, people want to read about positivity and do not want to constantly be brought down. Post positive things to help people have more positive thoughts.
  5. Make sure that is someone comes to you, you respect their privacy. People will not feel as comfortable opening up to you if you do not keep it to yourself.

'Moral principles' highlighted in green

It pays off to be truthful

When it comes to social media, many people may believe that they can hide behind a screen. Which may be partially true, for example, people may think they can confront people more, or in a worse case – pretend to not be themselves. It is important that you are truthful when it comes to your health organization page.

  • Do not post false information just because you believe it may get more people’s attention.
  • Never lie about who you are
  • Double check sources and see where information comes from
  • Do your best to give your readers the best information possible
  • Make sure it is okay with whomever you are sharing the information from – respect people’s privacy so they can also respect yours.
  • On the other hand, realize that not everything you read is true.


For Individual Social Media Users

Anyone associated with your health organization represents your organization as a whole, remember that. Be sure to let everybody know that what they post really does matter.

For example, with MAC Cosmetic’s, there was a commenter being racist, this may not even be from a companies social media account, but it still represents your company and is not a good look. It may not even happen on purpose, as mentioned before, it could have been from sharing a link that they didn’t read. The link could end up having inappropriate content. Please stress to everyone to keep comments to themselves, keep things professional, and read content that they are reposting. The general rule should be to not post anything you wouldn’t want your mother to read.

I hope this blog helped you out! And remember think before you post.

Let’s Get Ethical

Time to Evaluate


Hello! We are back again to follow up on last weeks blog. Last week was about strategy, and now it’s time to discuss evaluation! Evaluation is very crucial. You may not think about it, but we actually evaluate things everyday! It is important that we evaluate things around us, that way we know what our best options are, what we can improve on, and to help us know the results of things – whether they are positive or negative.

Why is Evaluation Important?

Evaluation is important because it gives us a feed back on how our audiences react to posts about our health organization! You must know what your audience likes and doesn’t like – that way your posts can be more appealing to them. You also want to see if your message is even getting across to people!

There are many things you can do to evaluate how your health organization is doing.

  1. It is probably smart to track how often your page is viewed. You can use many websites that can help you track the activity of your page – some are even free!
  2. Check to see how often people comment or reply to things you post. Having interaction on your page helps a lot, so it is important to check in on if you get any feedback.
  3. Ask Questions! That was you can get feed back – almost like a survey at the end of test.


Some Helpful Ideas:

  • Keep track of popular things going around, the hottest trends, hashtags, etc.
  • Ask polls on Twitter
  • Ask users to leave a comment under a picture to also receive feedback!
Outstanding Evaluation
Outstanding evaluation. Red pen on evaluation, with “outstanding” checked.


Tracking analytics is very important. One Social Media platform that does a great job at this is Twitter. Twitter will let you know what time your content is most popular, how many profile clicks you get, detail expansions, etc. This is important to do, that way you know if your content is interesting enough for people to click on your profile. Also, it will show you when the best time to post is, since it shows the times your page gets the most hits!

An example of Twitter Analytics can be seen here.

Applause Rate

This is checking to see how much people actually interact with your content. For example, how many likes are your instagram pictures getting? Or how many favorites are your tweets getting? This is a very easy step in evaluating your content, you can tell by only a click of a few buttons. You may want to invest in website that will show how your content has grown overtime, that way you can make more goals and see if your organization is growing. For example, for Instagram, and website that does this is sproutsocial.

I hope you learned a lot, and will remember that it is important to evaluate all information!


Time to Evaluate

How to be strategic with your health organization page


When thinking back to any goal you have ever wanted to accomplish, what is the one thing they all had in common? You had to set the goal, but to set the goal you must have a strategy. According to the merriam-webster dictionary, a strategy is a careful plan or method for achieving a particular goal usually over a long period of time. It is best to have a plan for anything you do, including using social media for your health organization.

Where do you get started?

  • For starters, it is probably best to first focus on your audience! Who exactly are you trying to reach out to? Because more than likely, it takes different marketing strategies to get the attention of a 17 year old than a 70 year old. Be sure to think about what the audience you are trying to reach out to is interested in, what their hobbies are, likes/dislikes, and how to get their attention.
  • Plan out what to post. It is important to post frequently, but at times people are most active. You should also post several times a day – but at the same time not to the point where you may be annoying. One good strategy may be to compose a calendar, that was you are planned and organized.


  • Pick the right social media platform for you. This may also tie in with your target audience, you have to ask yourself “what social media site does my target audience use the most?” For example, studies have shown that a lot of younger people use Instagram, more families may use Facebook, etc.
  • Be sure to know the voice of your organization. Are your posts going to be more humorous? or maybe more educational and serious? or possibly you may even tap into people’s emotions? It is important to decide and keep it consistent with your posts.

Think before you press post


Have you ever been Facebook friends with someone and all you do is question “why would you post that?” well you want to be sure that your organization does not portray itself in that way. There are a few things that you should remember.

  1. Only post relevant information – Post things you know your readers are interested in. They are obviously following your health organization for a reason, so keep everything relevant to your organization.
  2. Make sure your message is clear – Be sure to try to put things into simple terms. Not everyone will understand medical talk, so you need to make it so anyone in the general public can understand.
  3. Proof read everything you post – Nobody will trust information from a health organization if things are not spelled or worded correctly.
  4. Lastly, be sure to ask yourself “If I post this, will it benefit people?”


What other strategies can I use?

  • Polls – Polls are a great way to get many questions answered, or to even collect data!
  • Question Forum – It is important to interact with your audience, and they want to feel as if they have a voice.
  • Post links – Posting links can be very helpful. Many curious people will stumble upon links you posted and it is a easy way to share content related to your organization.
  • Post behind the scenes photos – Let people interested in the organization see what goes on behind the scenes.
  • Share fan photos – Post photos of fans that share your information a lot or are very dedicated to getting the word out! Sometimes showing appreciation can really help people relate to your organization more.

It is not too hard to strategize brilliant ways to help your organization. Just make sure to be open to tips and to try out new things, also only post information that is true. As long as you stay true to your organization and what they believe people will be interested. Now go try some of these tips out!


How to be strategic with your health organization page

How to instantly make your organization soar on Instagram


Hello, and welcome back! As you may have figured, we are back this week with another social media app – which is Instagram. Instagram is completely free, has millions of active users, and is a great way to get your organizations name out there! So why not try it out?

What is Instagram exactly?

Well since you asked, Instagram is an app that allows you to post photos/short videos, you can use fun filters, and share them out to all of your followers! Instagram has quickly become one of the most popular social media platforms, here are some quick facts about this social media app:

  1. Instagram was launched in 2010 – but strictly as an iPhone application, and within a month had over 1 million users.
  2. Facebook actually bought Instagram, so it is very easy to link the two to each other.
  3. Although you can access Instagram from a computer, you can only upload pictures from a smart phone.
  4. It is a good idea to use #hashtags to connect with people, so if someone is searching the hashtag they could discover your profile!

For more information on how to get started with the app it would be helpful to watch the video below:

How To Help Your Healthcare Organization Have a Good Instagram Flow

There are many tips that everyone could use when it comes to Instagram – but especially a healthcare organization, if you follow the tips below you are sure to be “insta famous” in no time!

  1. Cultivate a Following: If you want to get your organization’s name out there it may be a good idea to start with some followers! It is kind of pointless to keep posting to get the word out if nobody is following you. Follow other healthcare organizations, or other organizations and businesses that are similar to yours. Be sure to also interact with the people you follow – by liking pictures, commenting, etc.
  2. Balance fun pictures with business pictures: Although you want to keep your account pretty professional, it is important to show the behind the scenes action too! Post pictures of employees, or an office Christmas party, or even a funny picture – it is important to try to relate to people.
  3. Create the occasional video: Being able to add videos was recently added to Instagram, so use it to your advantage! Be sure not to post videos too often, but use it to promote an event or to document something special.
  4. Use Trends (hashtags): Using hashtags will keep you up to date, and give you ideas with what to post. Going through hashtags can also help you find accounts to follow. Another important thing, your organization can create it’s own hashtag to get people talking.


Examples of Some Health Organizations on Instagram? You Got it. 

@advocatehealth: This organization is a great example. They have their logo as their profile picture, a link to their website, and a brief description about them. They have a variety of pictures that are actually entertaining to look through, and have a great follower count! But why did they decide to use Instagram you may wonder?

  • Advocate Health Care stated that they use Instagram as a visual.
  • It allows their followers to interact with their Instagram account – literally instantly!
  • They realized that Instagram is one of the most used social media outlets.
  • They use #hashtags to get information out there, one of their more popular ones was #storiesofthegirls

Some other notable health care organizations on Instagram include: @americanredcross, @susangkomen and @diabetescouk 


Nonprofit? No Problem!

Even if it may be a little challenging being an nonprofit organization on Instagram, it doesn’t mean it can not benefit you! It is still a great way to get your organization out there, to gain a bigger following, and it could even lead to donations.

Some tips for your nonprofit:

  • Promote, promote, promote! Be sure to be as interactive with anyone you can, tell anyone and everyone to follow you on Instagram, and get people within your organization to post about it on their personal pages.
  • Use hashtags! You could do hashtag fundraisers, such as for every time a certain hashtag is used it will donate 10 cents, etc. It also makes your page easier to access.
  • Promote your fundraisers, post your information, you never know who may be interested in trying to lend a hand.
  • Be sure to always thank donors, everybody likes to feel appreciated every once in awhile.
  • Lastly, make sure you have a link in your bio to your website and that your nonprofit’s mission is clear.
  • A great example of a nonprofit organization is the Make-A-Wish foundation, check it out!

Instagram has 300 million users, think of all the people you could network/connect with, now go sign up and connect with them!

How to instantly make your organization soar on Instagram

It’s time to get LinkedIn

Well, here we are again! It’s time to start talking about another social media site. We are now moving on to talk about LinkedIn, a very helpful and resourceful website that provides many of benefits for healthcare professionals, networking, and for job searches, and it is for the most part FREE – so everyone should take advantage of it.


If you are a healthcare professional LinkedIn would be very important for you to use – there are over 1.5 other healthcare professionals using it!

Just a FEW reasons healthcare professionals should use LinkedIn would be:

  • There are several different healthcare groups you could check out.
  • Even if you don’t find the group you were looking for, you can create your own.
  • There’s a Q&A part of LinkedIn which would be useful to not only receive information but to also give it out.
  • If you interact with the right people they could recommend your page – any good recommendation looks very good for your business.
  • Many healthcare providers will post jobs they are hiring for on this website.
  • Just imagine – if there are 1.5 other healthcare professionals using LinkedIn think of all the networking you could do!


But how should you get started? For a full cheat sheet of all the LinkedIn tips you could click here, but for simpler terms:

Step 1: Sign up! Make sure you invite your contacts, upload a professional picture, and make sure to add all of your education and work experience. Make sure you profile is completely professional – this social media site is more serious than Twitter or Facebook.

Step 2: Make sure you connect with EVERYONE not just your close friends – this is very important. Reach out to as many people as you can, you never who you may make a connection with.

Step 3: Be sure to be interactive with everyone, that way they will interact with you back. It is important to get your name out there.

One of the most important things you need to remember when growing your business on LinkedIn is to market your page. This will put your name out there and help you business get a bigger following, more people interacting and getting your companies name out there!

There are countless ways to use LinkedIn and honestly can only benefit you. Whether you are looking for a new job in healthcare and are looking for postings, or are just exploring the site for some new businesses to learn about, there are endless possibilities on this website.


LinkedIn is also a very useful website for nonprofit organizations. Everything you post should be relevant, informative and it is important to try to engage with your audience. Be sure to post frequently, include links, pictures and videos. People are very visual so it is crucial to make your page look professional but inviting. Reach out to people who also have similar nonprofits as you – they could have useful information but also help get your company get more recognition!

If you want an example of a nonprofit organization that does a good job at doing all of this, I highly recommend checking out the American Red Cross. There page is very easy to navigate, they have a great follower count, post relevant information, and have an organized page.


Until next time!

It’s time to get LinkedIn