Welcome back! We are going to now going to take a few steps back, and rewind to another social media app you can use for your health organization. This week we are going to learn about Snapchat – a very popular app that people may not even realize could be used for health organization benefits. Snapchat is a very popular app that is mostly used by the younger generation, people like to share what they are doing, eating, videos with friends, etc. so why can’t your health organization do the same?
But why should my health organization have a snapchat?
That is a great question! There are actually several reasons why your health organization should have a snapchat.
- It is important to stay up to date with all of the social media trends. People may also have favorite social media apps – so make sure to use as many as you can to reach several different audiences.
- Not many organizations use Snapchat, so you will stand out.
- You can show the “behind the scenes” on your Snapchat story. You can post events, videos, pictures, lectures, etc. Plus – people can watch them as many times as they want!
- Promotions. You can promote events going on by posting live videos/pictures telling people to come out and support your organization.
- Engage with your audience by having them send snapchats back!
- Demonstrate how your company does things.
- Make sure to post – but not too much. People will definitely be interested in what you have to say, but if you update your story too much they may be annoyed and just pass through your story.
What exactly is all of this lingo?
- Snap(s) – a picture message sent to another user
- Snapchatted, -ing – to send a text message over Snapchat
- Videosnap – a video message sent to another user
- Snapback – a reply to a user
- Snapchat Story – where you can upload pictures/videos for ALL of your Snapchat friends to see
Still need convincing? Snapchat is one of the fastest growing apps. It is estimated that there about 200 million monthly users – so think about all the people you could reach out to! On another note, over 400 million snapchats are sent a day, shouldn’t your health organization want to be apart of this? Now that you know the basics get snapping!